Selected work / Brand & campaign
Punta Cana, D.R.AzureaResidences
A coastal identity.
A considered collection.
01 / The direction
An identity shaped
by the coast.
Deep navy, warm gold, and elegant serif typography set the tone for Azurea. Architectural imagery and generous space carry that identity across a collection of real estate promotional designs.
- Project
- Azurea Residences
- Discipline
- Visual identity & marketing design
- Collection
- Brand guide + five campaign pieces
View artwork ↗02 / The foundation
Quiet confidence.
A distinct signature.
The primary and alternate marks, a coastal palette, and a complementary type pairing form the visual language behind the collection.
The palette
The typography
Cormorant
Garamond
MONTSERRAT
Expressive headlines.
Clear, measured supporting type.
Explore brand guide ↗03 / The campaign
One language.
Different proportions.
From a detailed property flyer to a tall social composition, the same visual cues keep the collection connected while giving each format its own rhythm.
View artwork ↗Space to tell
the whole story.
A fuller editorial composition brings together architecture, interiors, amenities, and a clear call to action.
View artwork ↗04 / The wider view
Room for the details.
View artwork ↗05 / The digital expression
The same feeling.
A new canvas.
A wide web concept translates the identity into a digital composition, pairing an immersive terrace view with a clear hierarchy of headline, property details, and actions.
View web concept ↗Azurea Residences / End of collection
A sense of place.
Across every touchpoint.