Guillermo Estrada

Selected work / Brand & campaign

Punta Cana, D.R.

AzureaResidences

A coastal identity.
A considered collection.

Explore the project

01 / The direction

An identity shaped
by the coast.

Deep navy, warm gold, and elegant serif typography set the tone for Azurea. Architectural imagery and generous space carry that identity across a collection of real estate promotional designs.

Project
Azurea Residences
Discipline
Visual identity & marketing design
Collection
Brand guide + five campaign pieces
Square Azurea campaign with a sunset pool, gold Caribbean headline, and property detailsView artwork ↗
Caribbean livingCampaign / 02

02 / The foundation

Quiet confidence.
A distinct signature.

The primary and alternate marks, a coastal palette, and a complementary type pairing form the visual language behind the collection.

The palette

Deep navy#0D1B2A
Slate blue#3A4A6F
Sand gold#D4AF37
Sand#BF9136
Ivory#F7F7F5

The typography

Cormorant
Garamond

MONTSERRAT

Expressive headlines.
Clear, measured supporting type.

Complete Azurea brand guide showing primary and alternate logos, Cormorant Garamond and Montserrat typography, and five brand colorsExplore brand guide ↗
The visual systemBrand guide

03 / The campaign

One language.
Different proportions.

From a detailed property flyer to a tall social composition, the same visual cues keep the collection connected while giving each format its own rhythm.

Azurea oceanfront property flyer combining an exterior sunset view, interior imagery, property highlights, and contact detailsView artwork ↗
Oceanfront luxury livingProperty flyer / 01

Space to tell
the whole story.

A fuller editorial composition brings together architecture, interiors, amenities, and a clear call to action.

Tall Azurea social campaign with oceanfront sunset imagery, white serif headline, amenities, and residence specificationsView artwork ↗
A vertical perspectiveSocial / 03

04 / The wider view

Room for the details.

Landscape Azurea property advertisement with a terrace photograph on the left and interior images, amenities, and pricing on the rightView artwork ↗
Architecture meets editorialLandscape campaign / 04

05 / The digital expression

The same feeling.
A new canvas.

A wide web concept translates the identity into a digital composition, pairing an immersive terrace view with a clear hierarchy of headline, property details, and actions.

Azurea web design concept with navy overlay, gold Caribbean headline, terrace imagery, property icons, and call-to-action designsView web concept ↗
Luxury living by the CaribbeanWeb concept / 05

Azurea Residences / End of collection

A sense of place.
Across every touchpoint.